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Make Your Home Stand Out With Acumen Real Estate Group
Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
We wanted Acumen Real Estate Group listings to stand out from the crowd, so we decided to keep pushing.
The following is a quick breakdown of how we do it:
Media and Professional Photos
If there is one thing we know for sure, it's that buyers LOVE looking at great pictures of homes, and lots of them!
Every listing we take receives professional photography; that's been a standard of ours for years. We use these photos EVERYWHERE. Facebook, AcumenRealEstateGroup.com, as well as our aggressive direct mail campaigns.
We've partnered with the right photographers to make sure our listings have every advantage we can provide over the competition, and their listing is shown in their best light.
Your home is special, so the way it's presented should reflect that. There is our way and a wrong way to describe a property:
#WrongWay: You don't have a "4BD 2.5BA w/lrg yard". 👎🏼
#OurWay: Your Property has "4 Large Bedrooms - Over 1/4 Acre Lot - Pool & Spa - Perfect for Entertaining!"
Your kitchen has "Modern Designed - Gourmet Kitchen - Perfect for Large Gatherings".
When guests step into your home, they notice the "Highly Upgraded Flooring and Fixtures. Including Wood Floors - Stainless Steel Appliances - Vaulted Ceilings".
If buyers hear your home's story, they'll fall in love with it, too.
We'll tell them that story.
And we'll make sure they know what makes your home so special.
The biggest reason we're able to tell your Property Story is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On AcumenRealEstateGroup.com, the shackles have been released, and we're free to show your home the way we envision it.
I know it sounds insignificant and a little strange, but we've found that buyers love the titles we give our listings.
They don't want to tell their friends that they're buying 123 Main Street. We pick out the most significant selling points of the house and spotlight those to get the word out QUICK! The house they're buying is special and we help by highlighting each one differently.
Facebook, Instagram, AND Twitter Marketing
Now that we've created your amazing Property Story, how do we get buyers to our website to see it? We employ a few different strategies, but chief among them is our Facebook, Instagram, and Twitter Marketing.
Over a period of just one year, our Facebook ads were seen over 250,000 times. Yes, we said two hundred and fifty thousand!
We understand people don't go to these social platforms to buy a home. But we know the people who are buying homes are on them.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
Most real estate agents, if they do any marketing, decide to do EITHER "print" OR "online" as their ONLY investment in selling your home. We leave no stone unturned. In addition to our aggressive online and social marketing, we invest our own money to create a complete print marketing kit for EVERY home we list. What is included?
- Custom "Text" Sign Rider - Most buyers won't call us direct, so we use this "Text for Info" sign rider
- Postcards - Sent to potential buyers
- Pick Your Neighbor’s Door Hangers - Hand-delivered to your neighbors
- Thank You Cards - Sent to every agent that shows your home
- High Gloss Brochures - For open houses and showings
- Pass Along Cards - For you to give to friends and family who inquire
- Business Cards - Specific to your listing for us to give to agents in our office
The Zillow Advantage
Did you know that 95% of home buyers start their search online, before ever speaking with a realtor? We make sure that your listing not only looks great online with professional photos and video, but we also pay Zillow, the #1 home search site on the internet thousands of dollars each month to be a Zillow Premier Agent and showcase our listings on Zillow for more visibility than the average agent.
But what you really want to know is: Does it make a difference?
We know that the best way to make sure your home sells for its full value is to make it look great and show it to a lot of people.
With more than 250,000 page views in 2016, our Property Stories gave our sellers that advantage!
And why we maintain a perfect five-star review rating on Facebook and Zillow.
All the marketing in the world won't matter if you don't have the right team representing you. We have an honest, ethical, and service-minded team of individuals who take their jobs very seriously. When you hire one of us, you get us all.
We purposefully maintain a small and focused team that ensures you receive the attention you rightfully deserve. We don't want you to feel like just another number at the local big box agency down the street, so when you hire us, you get the support of the whole team.
Sell Your Home
These are just a few of the proactive and aggressive marketing tools that we use to maximize your home's exposure to the market. Are you ready to find out how we can put our proven track record of results to work for you? Start by requesting a market analysis and we will put together a plan of action for your home.
Not quite ready to list your home for sale? That's OK too! We're always just a phone call or email away to answer any questions you have about selling a home, buying a home, or anything else related to the real estate market.
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